Hannah Web Design will write your content for you if you are too busy. Perhaps the lack of time to get any content developed is all that stands between you and a website to promote your law practice. Because the owner and operator of HWD is a lawyer with over 20 years of experience in the practice of law, she is qualified and capable. You can review Jeanne Hannah's profile on her own website to decide for yourself.

Jeanne will give you a flat rate for the development of your content. You'll need to supply certain information, such as your educational and legal profile and a list of your practice areas. But Jeanne can then take over and develop a stellar website for you. In addition, if you are a family lawyer, you'll certainly want to consider whether to license Jeanne Hannah's Law Links page. For a nominal annual fee, this content-rich page can be part of your own web site. It can be modified to include resources in your own State if you are not a Michigan family lawyer. Contact HWD for more details.

Why is content so important? Search engines love website content – the more relevant, valuable, and updated the content, the better. Your visitors want content as well – after all, they are looking for answers to frequently asked questions, "how to" tips, and reassurance that your firm is the one that is qualified to help them solve their important legal issues.

To be successful in attracting new clients, it is clear that you have to provide content that convinces a potential client that you and your law firm have experience and expertise in the area of family law that enables you to solve their legal problems. This is especially true where, for example, the potential client may be comparing your website with those of 10 to 30 other local attorneys listed in a legal directory.

When including content on a web site, remember that the knowledge you are sharing may be common to you, but it's likely that you are an expert in the eyes of your clients. Nevertheless, you're writing this content for laypersons, not for other lawyers. It shouldn't read like a legal "brief" (and we all know how not brief some legal briefs are). Tailor your content so that it is "people-friendly."

People who visit your web site are not just looking for your services. They are also looking for information. If they find relevant, useful information, and if your web site sets your apart from other local attorneys, they will most likely contact you.

You can also use your website to educate your clients. For example, links to documents on your site might help them prepare for a deposition or trial. Links to other documents might help them understand how child support is computed or how a court looks at the issue of custody.

Your web site and its links can help your clients prepare and be effective in presenting their cases to a court and it can help them resolve anxieties normal in the litigation process by giving them standard information -- the answers to questions your clients frequently ask. By using your website to educate your clients, you will free up your time and the time of your staff by avoiding the reiteration of common information.

Query: Why would you want to give away so much information?

There are at least four reasons for this:

(1) The content-rich pages providing the information will help you with your search engine rankings because those rankings are driven by the relevance of key words contained in content of your web pages and in the links you'll provide. Improving your rankings will help you come to the attention of far more prospective clients.

(2) You will generate a sense of reliance upon your competency when you demonstrate your expertise in so many areas of family law, thus leading prospective clients to choose you over your competition when they compare your website with your competitors'.

(3) You will generate trust and a sense of reliance between your firm and your clients because your information helps them to alleviate anxiety.

 (4) Economically, it will make sense when you free up the time of your staff by eliminating the need for them to answer commonly asked questions.

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